Imagine this: you have just been served your favourite sumptuous meal. But as you are about to take the first spoon, you find on the edge of the plate something like an irritating slime. What would you do? Of course, you are most likely to abandon the food – however hungry you may be!
This analogy relates to a retail store trying to attract buyers to its merchandise with the aim of making sales and profits. In the store, the beautiful and attractive merchandise is on display, but somehow, the shelf is awkward or out of order. Let’s say the store deals in edible items, but the platform on which the items are displayed is untidy and unkempt.
On account of this, such retail store may lose one or two customers for good. These would move elsewhere where there are expectations that will be met.
The neatness, shape or form of the plate is basic to the attractiveness of the food it holds. So is the overall appearance of the projector called shelf important to the goods or merchandise it is displaying.
Shelving is key to the success or otherwise of any retail business. There are many types of shelves but of particular concern is the gondola shelving to this article.
Using any sort of platform to display wares is as old as marketing itself, but gondola shelving has changed its face drastically. Between the 1950s and today, there has been a turnaround in the idea of displaying wares.
Gondola shelving may be viewed as an ‘image-maker’ that speaks the non-verbal language of any retail store with potential customers. Its ‘interface’ with buyers and level of communication tell on the patronage of the retail in question. In all, the quality of the total package a retail store has to offer is embedded in gondola shelving.
So What Is Gondola Shelving?
Gondola shelving is a piece of freestanding equipment used in a retail store to showcase merchandise. The typical gondola is made up of two-sided units. It also consists of a flat base and a vertical component including notches and slatwalls.
The multiple features of slatwall accessories in the vertical section of the gondola allow for creativity in outstanding displays of merchandise. The slatwall hooks, on the other hand, give an opportunity for a neat display of different items for sale. When hung on a wall, slatwall panels can aesthetically accommodate shelves or hooks at varying heights to display goods.
Where Can You Find Gondola Displays?
A gondola is a very popular feature in the retail industry as this serves as the platform to display their merchandise. Thus for the pharmacist, the grocer, the storekeeper, etc, the gondola shelving is an essential tool in their daily business.
Why Gondola Shelving?
It is a more advanced world than when retail trading started as long as when humans came into being. In the distant past, the manner of shelving could count for little vis a vis return on investment, but the story is different today. Shelving plays a major role in the success or otherwise of retail trading.
Here, we look at some of the standouts of gondola shelving in retail trading.
Colour Is Key
Fohlio submits that in picking a gondola shelf, one must consider the colour because it has its way with humans. Backed with statistics, it says 93 per cent of “purchasing decisions are based on visual appearance.” It adds that between 62 percent and 90 percent “of first impressions are based on colour.”
These are apart from the findings that colour advertisements gain more readership 42 per cent more those are in black and white.
The implication, in essence, is that picking the right colour for gondola shelving is an underlying factor in the effective retail business. And a wrong colour comes with its implications.
Any Peculiarity?
Giving a thought to the peculiarity of your products beforehand also helps in choosing the right gondola shelving. What is the unique selling point of your product? This is important to know. For seasonal products, a dump gondola shelving display would be your perfect choice.
Size Is Important
The gondola is dynamic and effective, so if yours is a small outlet, your choice of the gondola shelving display should be one that fits that size. It could be counterproductive to pick a big two-sided gondola. Your best bet should be a one-sided gondola, which after placing it against the walls will leave for other displays.
Conversely, if your outlet is a big one, get an equally big gondola that will be impactful as against an inconsequential small gondola.
Don’t Toy With Your Reputation
If you are bent on getting a gondola shelf for your retail restore, don’t go against its rule. For instance, when setting up a new retail store, it is not advisable to procure used shelves. The consequences could be damaging! The cash you might want to save going for second-hand shelves in the first place might not be enough to buy back your reputation.
Your Retail Store Must The Main Standard
Is yours a retail outlet that deals in high-end products? If yes, necessity is laid upon you to ensure that the quality of your gondola must match up. Your customers expect a certain level of quality when they come shopping. Displaying expensive merchandise on very cheap shelves could make your reputation doubtful. The result would tell on your proceeds.
Conclusion
Since the ultimate aim in business is to make profits, every step taken should be towards realising that dream. Since the advent of gondola shelving in retail trading, the story has not remained the same. The features of this modern shelving method underline how an average retailer can always be on top of his game.
Not making most of these features also spells out the trouble defaulters are liable to face.
Years past, it might not have mattered how goods and products were displayed to customers. At this age, it is a big deal. And gondola shelving is showing the way, little wonder improvements are being on it year in year out.
Shelving has been taken off the run of the mill cliff. Thanks to the gondola.
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